Growth of Content Creator Economy

The surge in short-form content creation for platforms like TikTok, Instagram Reels, and YouTube has directly impacted the rental market. There is a 22% reported increase in personal leasing contracts globally, a trend mirrored in Singapore. Content creators frequently rent specialised gear like 360 cameras, gimbals, and compact cinema cameras to produce high-quality social media content that stands out in a crowded digital landscape.